Return to Earth's Crust Bakery
A few months ago I spent a day embedded in Earth's Crust Bakery, with a variety of different styles of photos to take – from documentary and behind-the-scenes, to staff and product photography.
Surrounded by some of the tastiest produce to ever come out of an oven, along with the aromas to match, this was one of the most enjoyable environments to work in.
One of the key photos to get was one of the owners, the wonderful Tom and Pavlina van Rooyen, and some of the staff, behind the counter – a good banner shot for the website. However, the time of day when they had the most staff in coincided with it being their busiest time.
This meant every time there seemed to be a brief lull in business, I would quickly get the lights set up, only for several customers to suddenly come through the door seeking their delicious produce.
We got there in the end
And their food is incredibly tasty! You don't just have to take my word for it – they have won multiple awards, including being finalists in the BBC Food Awards in 2017.
Once tasted, you can't go back. Even Tesco super-finest-best-ever loaves feel pappy and aerated compared to the thick, mouthwatering delights, created with love and passion using the finest, organic ingredients.
I've written before about how Tom and Pavlina turned round the disaster when their home bakery business burned down (see - https://kimayres.blogspot.com/2016/08/earths-crust-bakery.html), but in the intervening couple of years they have grown from strength to strength. All this at a time when another major bakery in town closed down.
Earth's Crust have now been approached to appear in a book about the best bakers in Europe, so I needed to take a couple of photos of Tom at work in the kitchen area, which we did around mid-afternoon, after the place became much quieter.
This time I could set up the lighting how I wanted without having to worry about customers tripping over them.
With dough so light, Tom can levitate it with his mind...
Although it was a long day and I was shooting in several different styles, we ended up with a great collection of images they can use for a wide variety of media.
And as with my last shoot, I left with armfuls of produce at the end of the day.
I love photo shoots like this.
Surrounded by some of the tastiest produce to ever come out of an oven, along with the aromas to match, this was one of the most enjoyable environments to work in.
One of the key photos to get was one of the owners, the wonderful Tom and Pavlina van Rooyen, and some of the staff, behind the counter – a good banner shot for the website. However, the time of day when they had the most staff in coincided with it being their busiest time.
This meant every time there seemed to be a brief lull in business, I would quickly get the lights set up, only for several customers to suddenly come through the door seeking their delicious produce.
We got there in the end
And their food is incredibly tasty! You don't just have to take my word for it – they have won multiple awards, including being finalists in the BBC Food Awards in 2017.
Once tasted, you can't go back. Even Tesco super-finest-best-ever loaves feel pappy and aerated compared to the thick, mouthwatering delights, created with love and passion using the finest, organic ingredients.
I've written before about how Tom and Pavlina turned round the disaster when their home bakery business burned down (see - https://kimayres.blogspot.com/2016/08/earths-crust-bakery.html), but in the intervening couple of years they have grown from strength to strength. All this at a time when another major bakery in town closed down.
Earth's Crust have now been approached to appear in a book about the best bakers in Europe, so I needed to take a couple of photos of Tom at work in the kitchen area, which we did around mid-afternoon, after the place became much quieter.
This time I could set up the lighting how I wanted without having to worry about customers tripping over them.
With dough so light, Tom can levitate it with his mind...
Although it was a long day and I was shooting in several different styles, we ended up with a great collection of images they can use for a wide variety of media.
And as with my last shoot, I left with armfuls of produce at the end of the day.
I love photo shoots like this.
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