The blog of photographer Kim Ayres

Earth's Crust Bakery

Tom and Pavlina started Earth's Crust Bakery out of their garage at the back of the garden. Their bread was quite simply amazing - much more like homemade, only tastier, and an entirely different beast to the pappy, aerated bread you get from the supermarkets. With a passion for natural ingredients, organic flour and baking as a lifestyle rather than a job, they were soon supplying local health food stores and delicatessens.

Then disaster struck - there was a fire in the garage and everything was lost.

Not ones to give up in the face of adversity, a Kickstarter project was set up to raise money for new equipment, and money could be donated in exchange for loaves for bread once they were up and running again.

A sign of their popularity in the local community was they hit their target in less than a week, and went on to raise a fair bit more besides. This allowed them to expand their options and earlier this year, they relocated to Castle Douglas, with space many times larger than the shed they had been operating out of.

Breads, pastries, focaccias, tarts, quiches, cheesecakes - soon their counter was heaving with a wide range of mouth-watering delights as they had the space to spread out and try new things.

During their fundraising period, I offered up my photography to help with profile raising, once they felt ready, and a few weeks ago we finally got round to arranging a date.

A Saturday afternoon was decided on, as there tended to be fewer customers about, and they wouldn't be busy preparing for the following day either. However, we did run the risk there might not be a lot of food left.

Careful arrangement of the remaining produce, plus a couple of friends called in to act as customers, and we were ready to go.

The natural lighting wasn't particularly good for the style of photo I had in mind, so I set up 2 lights at the front of the shop and one at the back. I wanted an impression of depth to the picture, to give an idea of the space. I also wanted the composition to have a slightly painterly feel, with that sense that you might be looking at a natural scene, but at the same time it's still been clearly arranged.

Ben was tasked with coming in through the back door with a bag of flour over his shoulder, while I wanted Jacqui to be doing something where a cloud of flour might appear. Different options were tried, from banging tins of flour on the table, to tossing handfuls into the air, but eventually pouring it seemed to work the best. Additionally, we discovered it worked much better with the back door open so the flour stood out against the black background - when the door was shut, there wasn't enough contrast against the grey door.

It was a fun afternoon, but one of the highlights was carrying away armfuls of leftovers once we'd finished and packed up. Muffled approval came from family members through mouthfuls of baked delights.

Feel free to click on the image for a larger version


hope said...

I can almost smell fresh baked bread...and now I'm hungry. :)

Kim Ayres said...

Hope - there's nothing quite like the smell of freshly baked bread! Although I have to say the local chocolate deli is also a delight for the aromas :)

savannah said...

I JUST finished eating chicken gumbo and I swear, I'm hungry again just looking at this photo! I love fresh bread..especially when it's hot and slathered in creamy butter...with maybe just a bit of jam...sweet mary sunshine, can i bake some bread right now? xoxoxox

Theanne Crossett said...

Oh my...fantastic photo Kim...wish I was nearby to obtain some healthy bread too! Love how you guys look out for each other. Perhaps the world isn't totally "going to hell in a handbasket." I used to make my own bread...but then I would/could eat a loaf straight out of the oven with butter dripping from my mouth...delightful memories! Now if I just knew where I could obtain just one (still warm) slice at a time :) Always fun to see what you're up to...and you never disappoint...always trying new things and new approaches! hope all is well with you and the family...Theanne

Kim Ayres said...

Savannah - mmmMMMmmm... warm bread slathered in creamy butter... arrgggglllle...

Theanne - thanks for your kind words. I've found that if you ignore the news, which tells us the world is full of nasty people doing nasty things, then we often discover the world is also full of nice people helping each other :)

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