Promotion
.
Time seems to be passing both incredibly quickly and as slowly as moving through treacle.
It is now less than 4 weeks to the exhibition and I finally have all the images taken, and a printer sorted. There was one more I wanted to take from the time I first new I was going to do this, but I wasn’t able to convince the guy. He doesn’t like seeing photos of himself as “an old man,” and nothing I’ve been able to say has managed to sway him.
I have to let it go.
Meanwhile, as I don’t expect to sell the images in the exhibition, my only way to recoup the costs of printing and mounting the photos, is if enough visitors decide they like my approach enough to commission me to do their portraits too. In which case flyers for visitors to take away with them are necessary.
So I designed an A5 size leaflet (approx 15 x 21cm) and had 250 printed up for people to take away with them.
Here are images of both sides. You can click on them for full size jpgs if you fancy printing off your own.
I’ve gone for what I think is quite a bold approach. I fully expect some people to be completely turned off by it. But that doesn’t matter. The middle ground is already occupied by thousands of portrait photographers, and I don’t want to be competing for bland and uninspired work.
Quite simply, if I want to be able to do more interesting work then that’s how I have to pitch and target. And it will be those who are more excited by something a bit different who are more likely to approach me. Consequently the blurb reads more like a manifesto for change than a standard sales proposal.
Additionally, I’ve finally got round to setting up a Facebook page for the Portrait Photography. So if Facebook’s your thing, then do consider becoming a fan and tell all your friends.
And if you would like your portrait done by me, but live too far away - it doesn’t matter where in the world you are, if you can get enough friends and neighbours to club together to fly me, Maggie and the kids out for a couple of weeks, I’ll do photo sessions for everyone in return.
.
Time seems to be passing both incredibly quickly and as slowly as moving through treacle.
It is now less than 4 weeks to the exhibition and I finally have all the images taken, and a printer sorted. There was one more I wanted to take from the time I first new I was going to do this, but I wasn’t able to convince the guy. He doesn’t like seeing photos of himself as “an old man,” and nothing I’ve been able to say has managed to sway him.
I have to let it go.
Meanwhile, as I don’t expect to sell the images in the exhibition, my only way to recoup the costs of printing and mounting the photos, is if enough visitors decide they like my approach enough to commission me to do their portraits too. In which case flyers for visitors to take away with them are necessary.
So I designed an A5 size leaflet (approx 15 x 21cm) and had 250 printed up for people to take away with them.
Here are images of both sides. You can click on them for full size jpgs if you fancy printing off your own.
I’ve gone for what I think is quite a bold approach. I fully expect some people to be completely turned off by it. But that doesn’t matter. The middle ground is already occupied by thousands of portrait photographers, and I don’t want to be competing for bland and uninspired work.
Quite simply, if I want to be able to do more interesting work then that’s how I have to pitch and target. And it will be those who are more excited by something a bit different who are more likely to approach me. Consequently the blurb reads more like a manifesto for change than a standard sales proposal.
Additionally, I’ve finally got round to setting up a Facebook page for the Portrait Photography. So if Facebook’s your thing, then do consider becoming a fan and tell all your friends.
Kim Ayres Portrait Photography on Facebook
And if you would like your portrait done by me, but live too far away - it doesn’t matter where in the world you are, if you can get enough friends and neighbours to club together to fly me, Maggie and the kids out for a couple of weeks, I’ll do photo sessions for everyone in return.
.
Post a Comment