The last few days have been spent making updates to my photography website.
I decided to follow the advice I used to give to business about their websites - focus on promoting the main thing you want to sell, rather than trying to promote everything you can.
When we can do more than one thing, our natural reaction is to try and spread our net as wide as possible, so as not to miss out on potential business. Unfortunately, this can have the effect of diluting the message.
Not only can we appear to be a jack-of-all-trades and master of none, we also end up competing with the widest range of people, most of whom are more specialised in their areas.
Let’s face it, if you’d like your car fixed would you rather go to a mechanic who is passionate about engines, or one who would rather be playing golf?
Although I can, and do, do event and product photography, and if I’m being paid, I’ll take the commission and do a good job, given the choice I’d rather be pointing my camera at people’s faces, which I find endlessly fascinating.
So I’ve decided to move from promoting myself as just as Kim Ayres Photography, who does portraits, events and products, to Kim Ayres Portrait Photography, and the events and products are more of a sideline than being on equal footing.
To this end, not only have I changed the heading on my website, I’ve put together a range of portrait package options for customers to choose from. And I’ve even thrown in a couple of seasonal offers.
If you have any thoughts or feedback, I’m all ears. While I find it easy enough to see where other people are going wrong, or getting it right, it’s easy to have blind spots when it comes to your own business.
And, of course, if you know of anyone who would like their photo taken...